Recently, I wrote an article, “Back to Basics,” about the need for salespeople to refocus attention on their phone interactions with customers. After listening to actual calls, mostly inbound, it was apparent that this important part of the sales

When shoppers visit your web site, are they greeted with an experience that is tailor-made to them? You already know that in order to be successful, you need to arm yourself with dynamic web site design, strong search engine optimization campaigns an

The manufacturers failed with the retail dealer invasion, but are they attempting to use colonization as a means of controlling the dealer and should this be a concern for retailers? The relationship between the manufacturer and the dealer has always