When General Manager Tim Van Binsbergen arrived in 2005, he realized that the store had a unique marketing challenge: the location was relatively isolated, not easily accessible or visible from the freeway, and it did not sit on a traditional “deal

We need more leads, we aren’t selling enough, call the ad gal, or get on the net and find some leads, change the key words, fire the SEO, who now is like the SOB… because your techie person won’t call you back and has you on their spam list now

Great technology alone only delivers BAD service FASTER! Learn how GOOD processes with the RIGHT people trained well, SELL! Your personality is the biggest determining factor (or detriment!) to your success… This presentation will condense 15 years

Join PureCars’ National Director of Enterprise Accounts, Don Mullen for an unforgettable session on how to target, engage, and influence buyers throughout each phase of their digital decision making process. This session will cover engagement strat

Let’s face it, as I write this article, as many Business Development Centers are failing as are succeeding to the tune of countless dollars lost and that’s a fact! I heard another trainer say that there are as many funerals occurring for BDCs rig

During my last article, I discussed how a DMS is different than a standard accounting package or ERP. In the accounting department two of the biggest differences are schedules and financial statements. In a standard ERP, subsidiary ledgers could be c

I have a secret to share about digital marketing: you’re making it harder than it needs to be. As the previous head of digital for 94 dealerships in the Southeast, I was constantly struggling to create efficiencies in measuring and maximizing our v

RED6 is set to release as Driving Loyalty’s all-new platform for loyalty and retention, built from the ground up. Paragon, Rick Case, Spreen Honda dealerships as well as Team Toyota, Ken Garff, Lithia, Germain, Haselwood, Deery, Potamkin, Radley, F

Carmakers Can Relax, A Bit, Apple Car Threat Looks Years Away, from Forbes. The world’s car manufacturers can breathe easy, at least for a while; the threat that mega-rich technology company Apple AAPL -0.33% is about to launch a vehicle which