Before we get started discussing how to obtain a 5-star reputation for your dealership, pull up Google and conduct a search for your dealership’s name. (Note: if your dealership’s name is not unique

Chances are your dealership has already signed up with Google Analytics. Why wouldn’t you? It’s free. But what exactly does it do? Why do you need it? How can you use it to make better decisions

Joel DeNooyer of DeNooyer Chevrolet is a third-generation dealer. His father, wanting his own store, struck out on his own in the early 70s leaving his father’s dealership in western Michigan.

Mental toughness is a topic widely discussed in athletics, but less often in business. Yet, mental toughness in any job or industry is at least as important to sustainable success as it is in sports.

No, you’re not dreaming it. It is getting more expensive to attract the same amount of in-market shoppers as last year. What happened? As a digital marketing professional, how is it your budget gets bigger

CLEARWATER, FL – April 1, 2016 – Calling the latest development to its CAR-Research XRM platform a “supercharged email marketing solution,” AutoLoop, LLC, the leading provider of auto industry marketing and customer relationship management s

Lowers Dealer Marketing Costs; ProMax to Distribute Platform to Dealers Across U.S.  LAWRENCEVILLE, GA (April 1, 2016) – Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensi

When devising a strategy to accomplish these objectives, it is crucial to identify universal trends in consumers’ retail preferences, and align your dealership’s sales techniques appropriately.

Customer retention: You know it matters. In fact, for 64% of you, it’s already your top priority. And when it comes to the best way to achieve that goal, the facts are clear.