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Conference & Expo: October 8-10, 2024
DealerPoint: April 9-11, 2025

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Selling to Women: Cars Aren’t Power Tools

When it comes to buying a car, women have a myriad of choices in both the car and the purchase location. Women’s buying habits differ substantially from men’s, and understanding these differences
Dec 12, 2015

Neuroscience and How it Impacts Selling Cars to Women

Even if everyone at your dealership is thoroughly trained and experienced in selling cars, you may be surprised at the number of times a potential successful sale with a woman prospect falls through.
Nov 12, 2015

The Emerging Buying Power Of Women

What if you had access to real-time analytics regarding the top reasons women buy at your dealership? Or, more pointedly, why women leave your dealership after they visit and don’t return?
Oct 16, 2015

Make the Essential Connection with Leads Visiting Your Website

Many of the hottest sales leads you get come in through your dealership website. If you are unable to form the essential first connection with these leads, many drop off or go to other dealerships. One way to break the ice and immediately interact wi
Dec 18, 2014

Interview with Rick Cantalini, GM & Partner, Vandergriff Chevrolet

Vandergriff Chevrolet is among the top 200 dealerships nationwide in sales, with close to $90 million in revenue, and it is also among the top 100 dealerships nationwide in Internet new and used car sales volume. The dealership, which has been an Arl
Mar 1, 2013