Dry Ridge Toyota is a Kentucky dealership retailing nearly three-quarters of a million dollars a year in accessories sales. Dealer Principal Rob Marshall credits the store’s exceptionally successful accessories program to two key factors: technolog

WESTLAKE VILLAGE, Calif. — The August new-vehicle retail sales pace has declined sharply during the second half of the month, as the impact of negative variables—weak consumer confidence, delayed purchases in the hopes of bargains, and inclem

BOSTON  – At a time when 89 percent of consumers say they find online channels trustworthy sources for product and service reviews, new Cone research reveals four-out-of-five consumers have changed their minds about a recommended purchase based

Turn your existing web site into the most powerful lead generation tool you have at your disposal. Learn how to identify shopper persona and develop content that will drive them to convert. How can you optimize your web site by leveraging A/B split t

DETROIT – The Chevrolet Camaro continues to be the best-selling sports car in the United States, and now is the most-popular vehicle on Facebook. The official Camaro page has 1.8 million fans – and counting – more than any other official vehicl

Advanced web 2.0 visitor recognition technology and advanced data analytics provides unprecedented visibility into auto shopper behavior and online shopping activity. By combining these technologies you can identify which current and past leads are c

Over the last year, since August 2010, Huffines Hyundai of Plano has experienced a dramatic increase in new car sales, up more than 57 percent and its service department has written over 1,700 ROs compared to the same period the previous year by impl

I have always enjoyed training salespeople, in particular car salespeople and financial advisors. Both industries have a common thread. They are both male dominated businesses. Both industries have a poor recruitment record when it comes to hiring an

DETROIT – OnStar is announcing a navigation enhancement to its RemoteLink mobile app that allows a subscriber the ability to search for a destination on his smartphone and send it directly to his vehicle where the route can be accessed audibly thro