Turn your existing web site into the most powerful lead generation tool you have at your disposal. Learn how to identify shopper persona and develop content that will drive them to convert. How can you optimize your web site by leveraging A/B split testing to create a continuous improvement web site. Use powerful engagement tools like live chat to convert more of your shoppers into ready to buy shoppers by using a proven consulting selling process. Todd Smith is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. How to turn web site visitors from causal shoppers into active buyers
2. How to leverage the power of a/b split testing to improve your web site
3. Understand the power of online engagement with live chat
4. Build organic traffic by leveraging content marketing
Todd Smith is co-founder and chief executive officer of ActivEngage, Inc., the automotive industry’s leading live chat service provider. He has over 20 years of successful industry experience and has worked in every facet of dealership operations, including spending 2007 as the general manager of a Chevrolet dealership. Smith has developed some of the most cutting edge e-business, BDC and showroom sales strategies and solutions for a variety of clients including: Ford, Ford of Canada, AutoNation, Maritz Inc, Mazda North America, Toyota Motors Sales, ADP, AutoTrader.com and over 1,500 dealerships across the U.S. Smith is an avid industry speaker and writer.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Todd Smith — Engaged: Delivering More Qualified Leads through your Web Site: Learn the tactics to optimize your web site to convert more visitors into high quality leads by leveraging live chat, web site optimization and analytics.
We’re building out the agenda, selecting speakers and topics for more than 80 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
