Advanced web 2.0 visitor recognition technology and advanced data analytics provides unprecedented visibility into auto shopper behavior and online shopping activity. By combining these technologies you can identify which current and past leads are currently shopping for a new car on the Internet and what they are shopping for. Further, free “in market” lead analysis services can take a dealer customer database and identify those with current auto shopping activity as well. The next step, though, is to use the customer’s behavior to customize your phone and email messaging and reanimate those dead leads or past customers into new prospects. Eric Brown is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. How to identify “dead leads” which are still actively shopping for a new car.
2. How new technical advances change current industry paradigms.
3. How to use auto shopper behavior to engage and motivate auto shoppers to reengage.
4. How to use advanced analytics to close more sales.
Eric Brown is CEO and co-founder of Dataium, LLC. Dataium provides advanced analytics and visitor recognition technology to the auto industry. Currently the company serves four of the top 10 OEMs, automotive portals and research companies, along with numerous dealership groups, across the United States and Canada. Brown is a Fox Business Network contributor and author for various publications. He once appeared on NBC hit show, ER. He is a graduate of Missouri Southern State University with additional studies at Harvard University, Cambridge, MA and eCommerce Strategies, Columbia University, New York, NY.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Eric Brown — Turn Dead Leads into New Sales – Bet on It! New technology and advanced Cloud Intelligence analytics now empowers dealers to review dead leads and turn them into new leads and greater sales.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
