When you start to design a social media campaign for your dealership, who is the intended audience — men or women? According to the latest Nielsen Social Media Report for the third quarter of 2011, you should be targeting women primarily. The r

“There’s an app for that.” Yes, there is, and likely an app for everything else you can think of under the sun too. The question is: is it useful? Does it provide consumer engagement that ultimately drives leads and sales? Apps can

Internet sites lead customers – Do you really know who they are, where to find them and how to sell to them? The best dealers are able to take any independent Internet lead and turn it into a sale. How you can tailor your lead purchasing to find th

RESTON, VA  – comScore, Inc., a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 64.8 percent of search queries co

According to The Wall Street Journal’s Dealer Journal Blog, Google has bought Zagat. You may be thinking, what is Zagat? Zagat’s website says it is “the world’s original provider of user-generated content, provides trusted and accurate re

Canon’s Intelligent Dealer Electronic Archiving System (IDEAS) helps auto dealers reduce printing costs and increase productivity while improving manufacturer and regulatory compliance for warranty documentation. NEW YORK – Developed to meet the

Orlando, Florida — ActivEngage®, the automotive industry’s premium live chat and real-time business intelligence solution for dealerships, today announced the release of a new, ground-breaking live chat offering: ActivInvite™.  ActivInv

Kantar Media reports that U.S. advertising spending jumped 3.2% in the first half of 2011, but how does that reflect on automotive dealer ad spending? According to the report, advertising spending for dealers increased 12.7% in the first half of 2011

NEW YORK — Automotive marketers have traditionally relied on magazine advertising to successfully build awareness for their models and drive consumers to their dealerships.  Today, a new auto showroom is open for business – the interactive s