“There’s an app for that.” Yes, there is, and likely an app for everything else you can think of under the sun too. The question is: is it useful? Does it provide consumer engagement that ultimately drives leads and sales? Apps can be useful depending upon the nature of the app. But what does that mean for you, the car dealer? Do you have a phone that is app friendly? What about your consumers? You may be asking yourself: Do I need to have an app for my dealership? Simply put, no. Steve Bell is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Why mobile apps do not make sense for the average car dealer.
2. How QR codes play into the app space for dealers.
3. Cost-effective ways you can engage consumers in the mobile space without the need for an app.
Steve Bell is currently a product manager for Naked Lime Marketing with a background that includes digital marketing for a diverse range of clients of all types and sizes as well as in-house for a large online electronics retailer. His experience includes serving as a digital product manager for an agency while directly working with clients such as Cooper Tire, Safelite Auto Glass, Roto-Rooter, Rite Aid, Allstate Insurance, and Meineke Car Care.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Steve Bell— There’s an App for That, But it Sucks! You can be successful without the added cost of an app.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital – our Best Bet for Success! www.DigitalDealerConference.com
