Internet sites lead customers – Do you really know who they are, where to find them and how to sell to them? The best dealers are able to take any independent Internet lead and turn it into a sale. How you can tailor your lead purchasing to find the most in-market buyers and discover what types of buyers are submitting leads to your store? Egon Smola is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Identify which ZIP codes contain your most promising buyers.
2. Tips for how to work with Internet lead providers to target the areas where your most promising customers are.
3. Understand the difference between three types of buyers and develop a process for how you will convert them in the most effective manner.
Egon Smola is vice president, Dealix Leads Business. At the helm of one of the most successful providers of sales leads to auto dealers, Smola is responsible for the management and strategic direction of Dealix. Before joining Dealix, Smola was general manager with P&L responsibility for Yahoo! Personals. Prior to Yahoo!, he was group business manager at Vodafone, where he was responsible for the roll-out of wireless Internet applications across eight European mobile operators. Smola also served as country manager for Amazon.com, Austria and Switzerland. And he held leadership positions as a management consultant with Capgemini and as chief of staff at the largest geriatric hospital in Austria. Smola received his BA from the Vienna University of Economics in Austria and his MBA from the Stanford Graduate School of Business.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Egon Smola — Independent Internet Sites Lead Customers – Do You Really Know Who they are, Where to Find Them and How to Sell to Them?: Key reasons to custom-target your lead purchasing from independent Internet lead providers and leverage information about who your leads really are and what they want before you follow up with them.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
