Mastering Phone Sales in Automotive: The Art of Asking Questions and Timing

When you call a dealership in America, the typical response usually falls into one of two categories: “Yes, we have the car. When would you like to come in and look at it?” Or, if inventory is low, you’ll hear, “No, sorry, we
Dec 26, 2023

Dealer Magazine: Interview with Ashley Cavazos, Marketing Director, DeMontrond Auto Group

We recently had the pleasure of interviewing Ashley Cavazos, the Marketing Director of DeMontrond Auto Group, based in Houston, Texas. DeMontrond Auto Group boasts an impressive portfolio of 12 dealerships, representing 11 automotive brands, and add
Dec 26, 2023

Automotive Retail: Relevance in a Digital World

The digital revolution is here to stay in automotive retail. When researching and buying vehicles, consumers expect flexible digital experiences that allow them to transition to traditional sales models seamlessly at their discretion. Whether online,
Dec 18, 2023

The Four Cs of a Complementary TV Strategy in Automotive Marketing

Cars and television were made for each other. Capturing the roar of an engine and the hugging of sharp corners translates perfectly to the biggest screen in the house, and has helped several brands and models reach iconic status here in the US since
Dec 17, 2023

DIGITAL RETAIL… And Other Things You Bought for Your Dealership That Don’t Work 

One of the most traumatic memories from my childhood traces back to a commercial I saw when watching the General Electric Theater. The mystique of the commercial sets the stage for a cautionary journey exploring digital retail. The Kid’s Spaces
Dec 17, 2023

Let Us Live Up to What We Have Already Attained

The new year is upon us already! What’s your plan, your guiding principle, your focus, and your emphasis going to be in 2024? How about this for a New Year’s resolution: Let us live up to what we have already attained. In other words, you don’
Dec 17, 2023

Drive More Sales with AI-Generated Multimedia

When it comes to marketing vehicles, auto dealerships are increasingly recognizing the power of using multiple types of media, such as photos and several different video formats. This multi-faceted approach benefits dealers in several ways, including
Dec 16, 2023

Clean Sheet Day

Raise your hand if you love Clean Sheet Day! Please allow me to state this clearly: I. Love. Clean. Sheets. Who doesn’t love sliding into buttery, soft, clean sheets… (That’s not really a question.) It feels great, right? What day is clean shee
Dec 16, 2023

The Red Flags Car Dealers Need to Know: Valuations & Succession

Enhancing business value, maintaining family ownership continuity, and effectively growing the business as a car dealer all rely on a solid succession planning strategy. In today’s competitive landscape, family-owned dealerships must be proacti
Dec 15, 2023