Three years ago, Steve Stauning, popular automotive industry trainer, speaker and writer, delivered one of the most innovative and ground-breaking sessions ever at a Digital Dealer Conference & Exposition when he introduced his now famous “Shin

Why do so few unique visitors to your dealership’s website convert? A recent Google auto study showed that 97% of consumers who visit a dealer website bounce. No e-mail, phone call, or floor traffic. Why? It is not because they lack information on

The Internet “buy-in” days are over. Every store knows that successful Internet marketing and subsequent sales are necessary. Anthony Bartoli, the digital marketing director for Bommarito Super Stores and Rich Lucy, e-marketing director for Tim D

We’ve all heard the news. August auto sales set a pace that we haven’t seen in years with many OEM’s reporting double digit increases. Pent up retail demand has reached the level where, despite uncertainty in the general economy, Americans are

You will learn how leading Lexus dealers utilize an integrated marketing strategy across multiple mediums to improve sales and service profitability, while increasing their active base of customers and positively affecting all their profit centers: n

It’s a constant challenge: how can a dealer succeed in communicating with his/her previous clients while continuing to gain new ones, while utilizing the Internet? The first step is to understand the tools that are available such as CRM, website, a

What really works online with women depends on a number of variables including: how she uses the Internet, if she’s a mom, her lifestyle and her shopping preferences. Delia Passi, CEO of Medelia Inc. and founder of WomenCertified, will teach you a

Hispanics buy more, return more often and refer more friends and family than any other consumer group in America. Chad Collier, CEO and founder of GroupCars, will share with you how to increase profitability by capitalizing on this growing market. Th

By establishing a road map for your customer interactions, your dealership can automate communications and track every interaction to make sure that your teams are doing the right thing at the right time to the right person. Your CRM’s reporting to