You will learn how leading Lexus dealers utilize an integrated marketing strategy across multiple mediums to improve sales and service profitability, while increasing their active base of customers and positively affecting all their profit centers: n

It’s a constant challenge: how can a dealer succeed in communicating with his/her previous clients while continuing to gain new ones, while utilizing the Internet? The first step is to understand the tools that are available such as CRM, website, a

What really works online with women depends on a number of variables including: how she uses the Internet, if she’s a mom, her lifestyle and her shopping preferences. Delia Passi, CEO of Medelia Inc. and founder of WomenCertified, will teach you a

Hispanics buy more, return more often and refer more friends and family than any other consumer group in America. Chad Collier, CEO and founder of GroupCars, will share with you how to increase profitability by capitalizing on this growing market. Th

By establishing a road map for your customer interactions, your dealership can automate communications and track every interaction to make sure that your teams are doing the right thing at the right time to the right person. Your CRM’s reporting to

The female shopper and growing Hispanic community represent two avenues to generate more sales in your dealership. However engaging these audience groups requires a targeted approach. What really works online with women depends on a number of variabl

How much revenue will you lose this year from these common vehicle merchandising mistakes? Your online vehicle listings are the meat and potatoes of your dealership’s online merchandising, but what are you serving the vegetarians? We all continue t

How you can use mobile apps to increase customer loyalty, retention and profits? Ed Louis, CEO of DealerApp Vantage, and Garland Webb, president of DealerApp Vantage, will show you why dealerships are finding it a lot easier to give the customer a fr

Given the variety of channels and platforms that are coming online at seemingly hyper speed, it’s more important than ever that you get the fundamentals right. Whatever channels you currently  use to merchandise your inventory, store and specials,