The Internet “buy-in” days are over. Every store knows that successful Internet marketing and subsequent sales are necessary. Anthony Bartoli, the digital marketing director for Bommarito Super Stores and Rich Lucy, e-marketing director for Tim Dahle Nissan, will give you the fundamentals of how to structure Internet and BDC operations to maximize the potential for success. Anthony and Rich will also discuss vendor relationships and various product types. You will gain ideas that will save and/or make you money. Whether you want to improve your current situation or are just starting out, this is a must-see Digital Dealer Conference & Exposition session. Anthony Bartoli and Rich Lucy are sharing their expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Learn how to structure an Internet department to maximize potential for success.
2. Learn how to work with vendors to maximize budget.
3. Learn how to measure your current production and ways to improve.
Anthony Bartoli is the digital marketing director for Bommarito Super Stores. Bartoli has a decade of retail Internet sales experience covering every aspect of the Internet business. He has been featured in Dealer magazine and is a former Digital Dealer Conference speaker. As digital marketing director, Bartoli currently manages Internet sales operations for the four Bommarito Super Stores.
Rich Lucy is the e-marketing director for Tim Dahle Nissan. Having started his first Internet sales position as a one-man Internet department in 2000, he quickly achieved success and has proudly held every type of automotive Internet position available. He is currently heading up all BDC and digital marketing for his Utah dealership. He is a previous Digital Dealer Conference speaker and an active dealer advisory board member of his CRM solution.
13th Digital Dealer® Conference & Exposition Featured Speakers: Anthony Bartoli and Rich Lucy present: Fundamentals of Internet Structure: How to build a successful Internet department from the ground up.
We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.
The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment. For more information, visit: www.DigitalDealerConference.com
