You will learn how leading Lexus dealers utilize an integrated marketing strategy across multiple mediums to improve sales and service profitability, while increasing their active base of customers and positively affecting all their profit centers: new, used, finance, service and parts.
By using a holistic marketing strategy that combines traditional, digital, mobile, social, reputation management, publicity, targeted direct mail, niche marketing, merchandising and retention, leading Lexus dealers are able to attract, sell, service and retain more customers profitably for less cost. They use advanced data technology to target in-market consumers who have the highest probability of buying and servicing with their dealership now and in the future.
You will learn how results-oriented marketing strategies can increase your market share and profitability by building your brand, attracting more high-quality opportunities, improving sales and service revenues, and increasing your customer satisfaction and loyalty. Ron Morrison is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Learn how to effectively integrate multiple marketing mediums to positively promote all your profit centers and increase your sales and service business.
2. Learn how to grow your active base of customers. Active customers are more loyal and frequent.
3. Learn how to increase market share and profitability by building your brand and attracting more high-quality opportunities.
Ron Morrison has been a leader and pioneer in automotive digital marketing strategies for more than 20 years. He’s led initiatives with manufacturers, large, publicly held dealer groups and dealerships from shore to shore. He is currently a sales ambassador at Tier 10 Marketing. As a C level executive with more than 20 years of experience in delivering profitable sales results, sustained incremental and recurring revenue, and long-term productive business development relationships in the automotive industry, Morrison has shared his extensive knowledge of strategic market planning and business processes as well as vast knowledge and leadership in Internet sales, social media and traditional marketing technologies.
A 13th Digital Dealer® Conference & Exposition Featured Speaker: Ron Morrison presents: Case Study: How Leading Lexus Dealers Increased Sales and Service Numbers for Less Cost: Leading Lexus dealers improve profitability and market share with integrated marketing strategy delivered through 10 tiers of marketing: traditional, digital, mobile, social, reputation management, publicity, targeted direct mail, niche marketing, merchandising and retention.
We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.
The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment. For more information, visit: www.DigitalDealerConference.com
