JM Lexus, the world’s largest Lexus dealership, is a proven innovator and leader. Now they’re leading again by using an iPad Selling System in their sales process to enhance the customer experience and accelerate sales. Jim Dunn, VP/GM, will shar

For most dealerships, profits from parts sales are critical to survival. Nothing is likely to have a bigger impact on automotive parts marketing and sales than e-commerce. Unfortunately, parts e-commerce is a “Wild West” – an explosion

The root of successful online marketing in the future is your customer’s opinion and experience. Get serious about social media by encouraging your customers to talk about your business, and how great the service and sales processes are. Learn from

Every day local shoppers see your inventory in online ads and on your website. The average VIN sitting on your lot is presented hundreds of times. What if you knew who was looking at a particular VIN, how long they were looking or how often? What if

Stu Zalud, NADA Used Car Guide executive will teach you how to protect and leverage the data that you already have to improve your dealership’s effectiveness and profitability. It may seem complicated, but Stu will sort it out in laymen’s terms,

Rob Mudd, president of digital media at Mudd Advertising and Mudd 360, will share with automotive dealers and managers how dealerships can achieve true perpetual customer retention.   He’ll detail how to structure your dealership’s business so

Tracking the return on ad spend has always been a challenge for dealers for both online and traditional campaigns. For instance, although Google is the primary source of direct traffic to a dealer’s website, almost 70% of these shoppers are using y

Video is the number one format (Google’s 2011 Automotive Shopper Study) to connect with car buyers in today’s market. AJ LeBlanc, the managing partner of Car-mercial.com, will review with you a pull (search engine) strategy of techniques and tips

“Check-ins,” “likes,” “follows” and “recommendations” aren’t just for restaurants and retail shops anymore. Car shoppers are increasingly accessing reviews, places, location-based social media networks and other mobile websites and