Tracking the return on ad spend has always been a challenge for dealers for both online and traditional campaigns. For instance, although Google is the primary source of direct traffic to a dealer’s website, almost 70% of these shoppers are using y

Video is the number one format (Google’s 2011 Automotive Shopper Study) to connect with car buyers in today’s market. AJ LeBlanc, the managing partner of Car-mercial.com, will review with you a pull (search engine) strategy of techniques and tips

“Check-ins,” “likes,” “follows” and “recommendations” aren’t just for restaurants and retail shops anymore. Car shoppers are increasingly accessing reviews, places, location-based social media networks and other mobile websites and

Many dealerships today have shifted their sales focus to embrace how car buyers have moved to a new digital purchasing model. The problem is that their dealerships are still being run following traditional spending strategies. Joe Castle, founder and

Automotive dealers and managers are at a disadvantage when it comes to vendor selection and integration. For many, the process of integrating multiple pieces of technology to best serve their dealership process is burdensome. In contrast, outside the

While business development centers, customer retention programs, technology and software are necessary and important to a dealership and its development, Jeff Cowan, President of PRO TALK, will explain to you the key reasons why these products routin

DETROIT, MI – Chris Hill, customer relations manager for Manheim, and Laura R. Hunnicutt, director of user experience with Manheim, are sharing their expertise with automotive dealers and managers on how to improve sourcing inventory and marketing

Cutting-edge technology exists that allows the modern and next generation automotive dealership to collect multiple points of data from many different sources and consolidate the view to enhance the consumer online and offline buying experience. Know

You will learn to measure and correct the top 10 profit leaks in your phone process.We will bring focus on the importance of the phone mechanics in the automotive market as our call count increases, and the market brings demands of better processes.