For most dealerships, profits from parts sales are critical to survival. Nothing is likely to have a bigger impact on automotive parts marketing and sales than e-commerce. Unfortunately, parts e-commerce is a “Wild West” – an explosion of suppliers promoting a variety of dissimilar solutions. Prices vary widely; yet most vendors make similar claims. Adoption and usage of parts e-commerce is now climbing. Your competitors are cashing in and sales are reported in billions of dollars. Don’t get left behind.
Ted Fellowes, founder of Fellowes Research Group, will offer you a guide to available parts e-commerce choices and a framework to select solutions that best fit your parts operations and plans. Parts e-commerce is described in terms of a clear, easy-to-understand structure: customer types, parts types, your franchises and DMS, as well as your current parts business. Each approach to parts e-commerce is explained, vendors are identified, an action plan is summarized and systems integration considerations are covered. Ted Fellowes is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Learn how to assess whether parts e-commerce is right for your dealership.
2. Determine which types of parts e-commerce fit (and don’t fit) your dealership.
3. Learn how to identify and evaluate the supplier/solution options.
4. Learn the practical side of implementing parts e-commerce from DMS integration to shipping to payment types and more.
5. Learn how to sell more parts, lower costs and improve customer satisfaction by planning and executing a parts e-commerce plan for your dealership.
Ted Fellowes, Founder, Fellowes Research Group, has devoted over 25 years to helping dealerships boost fixed operations ROI (by increasing revenue, efficiency and customer satisfaction). Fellowes has been at the forefront of innovation – and profitability – for parts applications. He has served in executive roles with Bell & Howell (now, Snap-on) and OEConnection. His current clients include vehicle manufacturers and dealerships as well as leading solutions providers. A pioneer in parts systems, Fellowes has delivered technologies to ensure that Parts continued as dealerships’ leading profit-margin center. Now, as the leading expert on parts e-commerce, he is educating and assisting in the industry’s continued advancement.
A 13th Digital Dealer® Conference & Exposition Featured Speaker: Ted Fellowes presents: Parts e-Commerce – A Dealer Guide: Why parts e-commerce matters to dealers – the opportunities and risks, an explanation of dealer’s choices, what dealers, automakers and buyers are doing now as well as advice on how to implement parts e-commerce.
We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.
The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment. For more information, visit: www.DigitalDealerConference.com
