Rob Mudd, president of digital media at Mudd Advertising and Mudd 360, will share with automotive dealers and managers how dealerships can achieve true perpetual customer retention. He’ll detail how to structure your dealership’s business so the pre-owned car-buying consumer has affordable payments based on market values – no guessing on depreciation. That way, the customer receives shorter finance terms in a vehicle upgrade, while decreasing ownership time in half for continual trades within the dealership.
What will you learn and what action items will you take back to the dealerships?
1. Learn how to offer shorter finance terms for pre-owned vehicles — from 60 and 72 month traditional to the new 24 and 36-month terms with payments based on the market values – no guessing on depreciation.
2. Learn how to construct a perpetual, organic used inventory farm – keeping customers and your cars coming back to your dealership. Win, win, win.
3. Become empowered to position yourself within your market, franchise (if applicable) and community as a leader in sales and customer loyalty.
4. Learn how to package a new finance tool as a customer traffic building tool that is measurable.
5. Learn how to use all this information to create a marketing plan that will allow you to effectively and affordably communicate your unique opportunity to your market with measurable results.
Rob Mudd is president of digital media at Mudd Advertising and Mudd 360. He is directly responsible for all new business development and consults automotive owners and general managers on their marketing efforts to improve business and grow market share. Mudd has an in-depth understanding of the automotive industry through working in the family-owned company, learning every aspect of the business including direct mail sales, account management and sales management. He has been integral to Mudd Advertising’s success as the leader of new business development efforts since 1999.
A 13th Digital Dealer Conference & Exposition Featured Speaker, Roger Mudd presents: Car for Life Equals Dealer for Life — How to achieve true perpetual customer retention.
We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.
The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment. For more information, visit: www.DigitalDealerConference.com
