Posts
Vice Presidents at RoadLoans.com/Santander Consumer USA Discuss The State of Online Leads and Best Practices to Close More Online Leads
Two of the top experts in online leads and auto finance, Lana Johnson, senior vice president of originations for RoadLoans.com/Santander Consumer USA, and Will Stacy, vice president of marketing at RoadLoans.com/Santander Consumer USA, will share wit
Oct 5, 2012
Director of Vehicle Valuation at KBB.com Explains How The New-Car Market is Impacting Certified Pre-Owned Sales
New-vehicle redesigns and strategic lease and APR incentives are shifting consumers away from certified pre-owned (CPO) units. These market dynamics are making it more difficult for dealers to increase their CPO sales. Juan Flores, director of vehi
Oct 5, 2012
Manheim Experts in Automotive Customer Relations and User Experience Explain How To Improve Sourcing Inventory and Marketing to Consumers
The maxim “work smarter, not harder” rings true now more than ever. Sourcing inventory can be challenging in a unit-scarce and financially-tight market. But fortunately, there are more ways to get the right vehicles than ever before. Take advanta
Oct 5, 2012
Used Car Workshop Manager Discusses How to Successfully Sell Trade-Ins
Frank Alfano, used car workshop manager and in-store trainer for Tim Deese and Progressive Basics Used Car Manager Training School, will be sharing his expertise on how to successfully sell pre-owned vehicles. Tim Deese, a veteran pre-owned car de
Oct 5, 2012
Product Manager for Interactive Media at Dominion Dealer Solutions Explains How To Manage The Dealership’s Expanded Presence
The Internet has evolved from a static place to a community where everyone has a voice. There are multiple channels where those voices live: forums, social networks, blogs, reputation sites, etc. Which ones are most important to your dealership? How
Oct 4, 2012
Manager of Industry Education at AutoTrader.com Discusses the Fundamentals of Online Automotive Marketing
Nothing has affected how people buy cars more than the Internet. In fact, you can safely assume that more than 90% of the shoppers who walk into your dealership have done at least some research on the Internet about you, your cars and what people are
Oct 3, 2012
Expert Internet Director and Internet Specialist Share How To Track Progress and Show Worth
It doesn’t matter what background you have or what your title is, if you are in charge of the “Internet” at your dealership(s)…if you are responsible for leads, website, ROI, analytics and statistics, but you still get called to fix e
Oct 2, 2012
VP/GM of JM Lexus and Principal of IntellaCar Is Sharing How JM Lexus is Using iPads in the Sales Process
JM Lexus, the world’s largest Lexus dealership, is a proven innovator and leader. Now they’re leading again by using an iPad Selling System in their sales process to enhance the customer experience and accelerate sales. Jim Dunn, VP/GM, will shar
Oct 2, 2012
Founder of Fellowes Research Group Shares Why Parts e-Commerce Matters to Dealers
For most dealerships, profits from parts sales are critical to survival. Nothing is likely to have a bigger impact on automotive parts marketing and sales than e-commerce. Unfortunately, parts e-commerce is a “Wild West” – an explosion
Oct 1, 2012