The Internet has evolved from a static place to a community where everyone has a voice. There are multiple channels where those voices live: forums, social networks, blogs, reputation sites, etc. Which ones are most important to your dealership? How

Nothing has affected how people buy cars more than the Internet. In fact, you can safely assume that more than 90% of the shoppers who walk into your dealership have done at least some research on the Internet about you, your cars and what people are

It doesn’t matter what background you have or what your title is, if you are in charge of the “Internet” at your dealership(s)…if you are responsible for leads, website, ROI, analytics and statistics, but you still get called to fix e

JM Lexus, the world’s largest Lexus dealership, is a proven innovator and leader. Now they’re leading again by using an iPad Selling System in their sales process to enhance the customer experience and accelerate sales. Jim Dunn, VP/GM, will shar

For most dealerships, profits from parts sales are critical to survival. Nothing is likely to have a bigger impact on automotive parts marketing and sales than e-commerce. Unfortunately, parts e-commerce is a “Wild West” – an explosion

The root of successful online marketing in the future is your customer’s opinion and experience. Get serious about social media by encouraging your customers to talk about your business, and how great the service and sales processes are. Learn from

Every day local shoppers see your inventory in online ads and on your website. The average VIN sitting on your lot is presented hundreds of times. What if you knew who was looking at a particular VIN, how long they were looking or how often? What if

Stu Zalud, NADA Used Car Guide executive will teach you how to protect and leverage the data that you already have to improve your dealership’s effectiveness and profitability. It may seem complicated, but Stu will sort it out in laymen’s terms,

Rob Mudd, president of digital media at Mudd Advertising and Mudd 360, will share with automotive dealers and managers how dealerships can achieve true perpetual customer retention.   He’ll detail how to structure your dealership’s business so