Frank Alfano, used car workshop manager and in-store trainer for Tim Deese and Progressive Basics Used Car Manager Training School, will be sharing his expertise on how to successfully sell pre-owned vehicles. Tim Deese, a veteran pre-owned car dealer, notes, “Many years ago, to ensure my personal success in the automotive industry, I forced myself to become a student of the business. I researched why new car dealers got into the pre-owned business in the first place and continued my search for what makes pre-owned tick.”
Deese’s 50 year journey has had many successes. And, he adds, a few failures. “Those failures, however, are paramount and have always caused a rippling effect throughout our industry. The reason for this is the capital invested in a dealers pre-owned inventory is by far their most dangerous liability,” states Deese. Frank Alfano will be sharing his expertise with you.
What will you learn and what action items will you take back to the dealerships?
1. Learn to teach salespeople how to successfully sell their trade-ins.
2. Learn how to cosmetically present a vehicle superior to your competition.
3. Learn how to face the warning signs of what could be an unbalanced inventory.
Frank Alfano is a used car workshop manager and in-store trainer for Tim Deese and Progressive Basics Used Car Manager Training School. Alfano has been in the auto industry his entire life. He started cleaning tools as a child and progressed through the ranks to dealer. He has been a trainer with Tim Deese and Progressive Basics since 2000 and has had the honor of working with over 20,000 car people throughout the world. His extensive automotive knowledge takes him into dealerships across the country and around the globe on a monthly basis.
A 13th Digital Dealer Conference & Exposition Featured Speaker, Frank Alfano presents: A 50-Year Walk through Selling Used Cars — If I had known I was going to live this long, I would have hidden more gross.
We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.
The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment. For more information, visit: www.DigitalDealerConference.com
