The domestic automotive service, parts, and accessories industry is a $300 billion marketplace in terms of annual sales. Auto dealers lose nearly $200 billion of this market to national service brands like Firestone, Goodyear, Pep Boys, Jiffy Lube, etc. There are some progressive dealers who have seen this missed opportunity and have begun fighting back against these large, national players. Jeff Clark, EVP, Business Development, DealerOn, Inc., will highlight for you some of the most effective strategies that dealers across the United States are using to increase their online service business, grow their service absorption, and maximize their average dollars per RO. Jeff Clark is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Learn what Google Adwords strategies work and which don’t for marketing fixed operations on Google.
2. Learn what conversion tools and analytics systems you need to increase your digital fixed operations business and to measure what’s working and what isn’t.
3. Learn how dealer groups and fixed operations marketing teams implement these strategies and what results they’ve seen to date.
4. Learn how to build the website content you need to get Google traffic.
Jeff Clark is EVP, Business Development, DealerOn, Inc. Clark oversees OEM, channel, and business development initiatives. As a seasoned sales professional with a strong track record of impressive revenue growth, Clark knows what it takes for a company to succeed. Over the past 17 years, he has worked to ensure his clients get the full measure of his expertise and are able to implement products and services that are designed for long-term sustained revenue growth.
A 13th Digital Dealer® Conference & Exposition Featured Speaker: Jeff Clark presents: Double your Fixed Operations Business in the Mobile World: How the top dealer groups use digital and mobile marketing strategies to beat the national service brands.
We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.
The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment. For more information, visit: www.DigitalDealerConference.com.
