Attendees to Learn to Wring More Value Out of Social Marketing Strategies to Increase Website Traffic and Sales WALTHAM, Mass. — IMN, the digital marketing company that delivers branded email newsletters and content for vertical markets, today

Traditional forms of advertising like print, direct mail and radio/TV broadcasting do not yield the same results for the investment as they once did, due largely to the explosion of digital media and online search and display advertising. Deciding to

Social has become search marketing and search has become social marketing. The two giants, Google and Facebook, are competing for the each other’s audience, which means each company has developed several new marketing opportunities and ways to incr

Chances are your business is doing pretty well right now, but there is also a good chance that there are a few areas in which your operation could improve. What if you had an opportunity to get away from your store for a few days and really focus on

Co-sponsors Dealer Communications and Dataium, LLC, proudly announce the winners of the Fall 2012 Digital Dealer Website Excellence Awards. More than 3,000 automotive dealership websites nationwide were evaluated using objective metrics to determine

Jerry Thibeau, founder of Phone Ninjas, will provide you with techniques on how to deliver a world-class response to Internet customers. Jerry will cover response times, outbound phone calls, and e-mail templates, and you will even learn how to creat

Many fixed operations and service managers have attempted to transition their service dispatching from outdated manual methods to automated systems. Few have succeeded, while some are getting by with a “hybrid” manual-semi auto solution. This wor

The 9 by 7 inch iPad is responsible for a growing percentage of all Internet traffic. Seventy-nine percent of consumers use their mobile phones for shopping and one-third of consumers use their phones to shop for auto-related items. On eBay alone, ne

For many dealers and managers, the inability to acquire enough of the right used vehicle inventory impedes their success and profitability.  Todd Kinzle, Auction Genius CEO, reveals how you can clear this logjam by creating a more effective and effi