By Christine Smith, Director Digital Strategy & Sales, Digital to Dealer Direct If you own a dealership or are a BDC/internet manager, you likely use Google to deliver pay per click (PPC) ads or display ads. These are effective ways to advertise

By Raquel Rodriguez, Founder, R2 Media Connected TV (CTV) offers a major advantage in reaching Millennials, better known as the generation of cord-cutters, but many dealerships aren’t clear on what CTV is or how they can incorporate it into their c

By Kelly Mulroney, SVP of Product & Engineering, Cox Automotive Amazon’s success proves that online shopping is here to stay. The retail giant has conditioned consumers to expect a full-fledged, seamless, and personalized digital shopping exper

By Emil Banga, Senior Director of Product Management, Dealertrack F&I Solutions Cashflow improvement, efficiency, and regulatory compliance are all good reasons to shift away from paper for dealerships. Automotive dealerships are embracing techno

By Mark Gilbert, CEO, Automotive Training Network A dysfunctional BDC can be significantly more harmful than not having one at all. Adding another layer of customer-facing employees through a BDC will almost certainly disrupt existing processes and r

By Fleming Ford, VP of People & Performance, ESI Trends With today’s tight labor market, there is an urgent need in automotive retail to attract and retain better talent. Dealerships can’t hit performance goals or provide exceptional customer

As the renowned science fiction author Isaac Asimov famously put it, “Today’s science fiction is tomorrow’s science fact.” That statement is certainly playing out in the field of artificial intelligence. After being featured for years in scie

DD26 could have been subtitled, The Marketeers Strike Back. I believe I counted 104 sessions, 62 of which (60%) were dedicated to marketing and/or advertising of some sort. Out of the 148 vendors who supported the event, 85 self-identified as compani

Video ad startup Waymark wins top tech prize at premiere auto-dealer conference DETROIT, Nov. 9, 2018 /PRNewswire/ — Detroit-based Waymark, an online platform for making premium video ads in seconds, took home the “Best New Tech” a