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Creating a Wave of Repair Shop Revenue
Creating a wave of repair shop revenue, according to Search Auto Parts. The average independent shop within the autocare industry has a tough time understanding their door/labor rate, along with productivity increases and what it means to their busin
Jun 23, 2014
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Dealer ManagementDealer/GM NewsDigital DealerLeadershipMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingTechnology
[Video Blog] Cookie Cutters: Great For Baking, Not Marketing
Would you run the same television advertisement as your local competitors? Today, dealers have settled for the same kind of situation on the Internet, the #1 resource for anyone searching for their next new vehicle. Running cookie cutter ads online i
Jun 20, 2014
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Dealer ManagementDealer/GM NewsDigital DealerLead Management & CRMMarketing StrategiesSales & MarketingSales ManagementTechnology
Five Reasons Marketers Should Be Customer-Centric
Five reasons marketers should be customer-centric, according to Marketing Profs. What is customer-centricity? And why does it matter? Customer-centricity is a marketing strategy with the primary goal of acquiring high-value customers and maximizing t
Jun 19, 2014
The 7 Keys to Inspiring Millennials at Work
The 7 keys to inspiring millennials at work, according to Entrepreneur. The corporate world shaped by Baby Boomers is fast-changing as they retire in droves, and the new generation will not accept Office Space as a workplace reality. Few were in the
Jun 17, 2014
What’s required in your First Aid Kit?
OSHA stipulates that you must have a first aid kit on-site at your dealership, but what do you need in it? Federal OSHA Standard 1910.151(b) states that “Adequate first aid supplies shall be readily available.” In essence, this rule means
Jun 17, 2014
Protecting Your Eyes from Digital Eyestrain
Due to the high use of electronic devices, both in and out of the office, a new study has found that 70% of US adults suffer from digital eyestrain. Digital eyestrain is due to the prolonged use of electronic devices; in an effort to prevent workplac
Jun 10, 2014
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Dealer ManagementDealer/GM NewsDigital DealerLead Management & CRMMarketing StrategiesSales & MarketingSales Strategies
How to Turn Haters Into Raving Customers
How to turn haters into raving customers, from Entrepreneur. Our next guest on the School of Greatness turned $12,415 into $3.93 million over the course of his career. He did this with the money he was given at his Bar Mitzvah. How did he do this? By
Jun 10, 2014
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Dealer ManagementDealer/GM NewsFixed Operations NewsInventory ManagementPre-Owned Sales & Marketing StrategiesSales & MarketingSales Management
Mobile Technology Helps Franchise Dealers Turn Inventory & Maximize Profit
How do you continue to maximize opportunity in a used-car market that has experienced healthy growth over the past few years? Speed. Profit. Innovative practices. Inventory management also remains a vital element in detecting continued growth, and te
Jun 10, 2014
What’s your exit strategy?
From Search Auto Parts: What’s your exit strategy? Unless your literal intention is to be taken out horizontally and to pass from this world while at work in your shop with a ratchet clutched in your hand, the sooner you begin planning for what
Jun 9, 2014