Would you run the same television advertisement as your local competitors? Today, dealers have settled for the same kind of situation on the Internet, the #1 resource for anyone searching for their next new vehicle.

Running cookie cutter ads online is a recipe for a diminished return on your online marketing investment. And most dealers don’t even know it’s happening.

Throw away the cookie cutters and get a plan to fix your marketing!

For marketing to make a difference, it must differentiate you from your rivals. That means tailored calls to action, citing your unique strengths and current inventory, years in business, and more to help you stand out from the crowd.

This video blog comes from regular Digital Dealer writer and speaker Tim McLain, along with colleagues Michelle Kim and Lily Johnson from Netsertive. Netsertive is a fast-growing Google Premier SMB Partner driving local sales opportunities to dealers through the power of tailored, technology-powered Internet marketing. (Never cookie cutter!)