At the upcoming DD18 in Tampa, I will be sharing why the Real Market Value (RMV) should decide your advertising – otherwise, you are wasting or sabotaging your marketing efforts. The RMV should also affect your pay plans – otherwise, your pay pla

Whether you’re the Dealer, GM or Digital Ninja This Is Cant Miss.  How are you holding your platform/inventory vendor’s accountable for performance? Do you have an existing analytics account? Are you using it properly and do you know how to read

Your dealership isn’t the building, the cars in the lot, or the ads you put out in your market. No, your dealership is your people. Your employees: you know, the ones who wake up every day (hopefully) eager to make that quota, to complete that tran

For the second year in a row, McGeorge Toyota in Richmond, VA launched the McGeorge Court Shot, a social media campaign offering a Virginia Commonwealth University student or alum, that could make a half court basketball shot, a new 2015 Toyota Camry

AutoLoop Launches DealAlert to Help Auto Dealers Reach Higher Sales Goals, Fund Contracts Faster and Manage Deals More Efficiently, from AutoLoop. CLEARWATER, FL – April 13, 2015 – AutoLoop, LLC, a leading provider of auto industry marketing an

Car dealer Sytner shares secrets of success using video to boost aftersales, from Automotive Management Online. Tom Kirkham, divisional aftersales director of Sytner, will be sharing his experiences on installing video services into their 13 Mercedes

Dealers & Auctions to Benefit from Classic Car Demand, from Auto Remarketing. NEW YORK – Auctions and dealerships that have a strong business interest in how classic cars are moving on the wholesale and retail fronts should be pleased to h

According to the 2013 Edelman Trust Barometer, when it comes to putting information out about your brand, your employees are the most trusted voice you’ve got. Employees can reach an audience ten times larger than yours, and their messages are powe

5 Tips to Supercharge Customer Services, from CRM.com. In the early days of the tech boom, companies that offered a great product in a market with few competitors could afford to make customer service a lower priority. Those days are gone. Today, cus