Starting a Service BDC? Do these two thing right now., from 9 Clouds Automotive Marketing. In my previous blog “If you ain’t first, you’re last,” I discussed the importance of Service BDCs and why you must start with the end in mind. If you d

(Study) Tires at the Top: 5 Best Service Keywords for Auto Dealers, from 9 Clouds Automotive Marketing. What are the top service keywords for auto dealers? You want people who are looking for car repairs to find your shop using certain keywords. T

While doing some light reading in a recent issue of the Harvard Business Review, I discovered an interesting article titled “Why Strategy Execution Unravels,” which detailed the results of an interesting poll of some 400 international chief execu

I bought my first new car, a 1983 Ford Bronco, about a year after I graduated from college. I kept it 21 years but in 1999 I bought my second new car, a Windstar, which means I had two Fords in my garage at the same time. My daughters drove the Winds

Keeping Talented Technicians, from Fixed Performance. Recently I’ve been getting phone calls from dealer principals that are in need of technicians. Anyone that follows me understands that this is been a passion of mine and I’m bringing s

Digital Color Matching System, from Body Shop Business. AkzoNobel has launched a digital system that allows body shops to precisely measure and match the existing color on any area of a vehicle. It consists of two key elements: 1) Automatchic Vision

Penske Using Recalls to Connect with Customers, from Automotive News. BLOOMFIELD HILLS, Mich. – Penske Automotive Group’s service and parts operations raked in roughly $260.3 million in overall retail automotive gross profit during 

The ART of car diagnosis reaches new level at Audi, from Automotive News. The service staffers at Santa Monica Audi are getting a high-tech hand to diagnose vexing vehicle issues. The help is coming from the Audi Robotic Telepresence, or ART for shor

Amazon Extends Ambitions To $6 Billion Online Auto Parts Market, from Advantage Business Media. OTTAWA — While still a relatively nascent online market, the auto parts industry has experienced significant growth in its e-commerce presence. Recent