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New Opportunities for Dealerships as Automobile Buyers Embrace Digital

New Opportunities for Dealerships as Automobile Buyers Embrace Digital, from Wired. The world has entered the digital age, there is no doubt. More is being spent on internet advertising than ever before. Advertising reaches today’s consumers at eve
Feb 17, 2015

Ford goes ‘Windy’

Ford goes ‘Windy’, from Morgan Hill Times. Dealership to install wind, solar power system as part of pilot program Ford Store Morgan Hill was selected as one of four dealerships in the U.S. to participate in a wind power pilot project, he
Feb 10, 2015

Editorial: Tesla and traditional car dealers should try working together

Editorial: Tesla and traditional car dealers should try working together, from St. Louis Post-Dispatch. Tesla Motors, which manufactures and sells high-end electric cars, is again running into a wall of opposition in Missouri in its efforts to sell t
Feb 10, 2015

The Next Big Thing You Missed: An Online Used-Car Company You Can Actually Trust

The Next Big Thing You Missed: An Online Used-Car Company You Can Actually Trust, from Wired. Buying a used car can be downright miserable. A few years ago, while he was still a graduate student at MIT, Ale Resnik bought a used Jeep Liberty so he cou
Feb 10, 2015

How millennials are forcing dealerships to change the selling strategy

How millennials are forcing dealerships to change the selling strategy, from The Globe And Mail. Oh, those millennials. Car company bosses and media types are obsessed with these children of baby boomers born between the early 1980s and 2000, or so.
Feb 10, 2015

ELEAD1ONE Integrates with CreditMiner

(Atlanta) -– ELEAD1ONE, the leader in customer contact management, CRM and dealership software, announced today its integration with CreditMiner, the only real-time solution that supplies the technology and ability to pre-qualify and prescreen auto
Feb 5, 2015

Confused at the car dealership? Chances are, so’s your salesperson

Confused at the car dealership? Chances are, so’s your salesperson, from AutoBlog. You remember Rikk Wilde. The Chevrolet regional manager became an immediate sensation last fall when he stammered through his World Series presentation and deliv
Feb 5, 2015

Car Brands Are Starting to Get the Marketing Data They’ve Always Wanted: Digital ad targeting and auto designs are better for it

Car Brands Are Starting to Get the Marketing Data They’ve Always Wanted: Digital ad targeting and auto designs are better for it, from AdWeek. The car industry isn’t slowing down when it comes to employing more data for everything from ve
Feb 5, 2015

Shiny Objects and Technology

Shiny Objects and Technology, from Dealer Marketing Magazine. Tools to Increase Your Business Aren’t Worth Much Without Follow-up and Training The recent NADA Convention is over. As always, there was plenty of information to gain and a lot of s
Feb 5, 2015