Brand vs. Non-Brand: Measurement Is Key, from Search Engine Watch. As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive presence in search. Without a consistent and planned measurem

Volkswagen Credit and Audi Financial Services to Support Automotive Financing Options in Puerto Rico in Agreement With Reliable Auto, from MarketWatch. SAN JUAN, PR, Apr 16, 2015 (Marketwired via COMTEX) — Volkswagen Credit and Audi Financial S

SIU Automotive Program Gets Boost, from WSIU.   A large automotive technology group has purchased the naming rights for the auto parts center inside the Transportation Education Center at SIU-Carbondale. University officials joined representativ

Technology helps restore ‘authentic’ car sounds, from Providence Journal. Engineers have developed ways to mimic what is music to a gear head’s ears: the sound of an internal combustion engine. The aim is “to enhance the exper

New Company Enters Dealer CRM, Web Development Space, from RV Pro. A new company is throwing its hat in the mix of dealer management and technology space. Fred Johansen and the founders of Cirrus Solutions in Palm City, Fla., are hoping to provide de

Do’s and Don’ts for Getting Online Reviews Online reviews are now an integral part of the purchase journey as consumers seek out opinions from “someone like me.” 88% of consumers trust online reviews as much as personal recommendations. But

The Savvy Marketer’s Checklist for Seductive Landing Pages, from Dealernews.com. Ever wonder what you could do to stop people from bouncing off your landing pages? You work hard to polish your sales copy. You’ve even recorded a snazzy demonstrat

Understanding Direct vs. Indirect Dealership Website Referrals, from DealerADvantage. Making sense your dealership’s website referrals can be a complicated process. But at a basic level, it’s easy to divide referrals into two simple cate

Is Your Website Alienating Customers?, from Automotive Digital Marketing. I recently visited a dealer website after doing some research on a vehicle. I clicked the link to the site after doing a Google search and was almost knocked over when I arrive