Fred Johansen and the founders of Cirrus Solutions in Palm City, Fla., are hoping to provide dealers an inclusive technology package that includes personnel, sales and inventory management through a cloud-based system as well as website development.

“There are some big players in the industry that do web development, but what we’ve realized is that there is web development on one side, where digital marketing companies that handle web development for dealers, and then there’s DMS or CRM companies, and the two are separate,” Johansen, Cirrus’ marketing manager, said. “What we’ve done is taken both and married them.”

Initially, the company hopes to provide website and SEO development services as a way for dealers to get on board, Johansen said.

“I’ve done a ton of research and there’s a lot of RV dealers who are doing it right, and there are a lot of dealers who need help (with their website),” Johansen said, adding that the full services offered by Cirrus are more robust than just web development.