Adding mobile marketing to your fixed operations marketing plan, according to Stratosphere Studio. Since the invention of the smart phone, our lives have never been the same. Everywhere you look, people are constantly making use of mobile technology.

Putting a young tech on a career path, according to Search Auto Parts. One of the most consistent and pervasive challenges facing repair shop owners and service managers is keeping their shops fully staffed with technicians who are up to date on thei

Green cars causing aftermarket opportunity to grow, according to Search Auto Parts. When it comes to the mass adoption of electric vehicles, it seems history is repeating itself. Recently, I came across this line while doing some research: “The pop

From Stratosphere Studio: Should I use Instagram in my fixed ops marketing? With the many social media outlets available for body shops to use in their marketing these days, it can be confusing trying to figure out which ones to participate in. Of co

When creating a safety culture, our efforts are often focused on the people on the shop floor, those individuals that interact daily with obvious hazards such as electric shock and oil slicks. What many people don’t realize is that one of the most

2014 top shops is underway, from Search Auto Parts. Back again, the annual Motor Age Top Shops contest is here for you to show off how great of a shop you operate or work in. Every year, the contest searches for the 10 best shops in the country, high

There are a variety of best practices that will keep your employees safe. Implement the following to protect your employees: Dry Clean-Up Dry clean-up methods, such as High Intensity Particulate Arrestor (HEPA) filtered vacuum systems, remove particu

‘Til death do us part in the repair shop, according to Search Auto Parts. Until death do us part. That sounds kind of scary, but we all have heard that expression before. Most of the time, it refers to marriage. Marriage is defined as a formal

Most managers in the automotive industry have their nose to the grindstone, squarely focused on finishing the month ahead of projections. From dealers to general managers, from middle management to service advisors, from consultants to guys who write