From Stratosphere Studio: Should I use Instagram in my fixed ops marketing?
With the many social media outlets available for body shops to use in their marketing these days, it can be confusing trying to figure out which ones to participate in. Of course you want to be as effective as possible in marketing your shop, but you don’t want to spread yourself and your marketing efforts too thin. It can be tempting to take part in every social network you can get your hands on, but that is a major mistake that we see many body shops make. The key to social media marketing is to pick and choose your outlets very carefully.
One of the most popular social sites this year is Instagram. It reaches a wide range of demographics and provides a unique opportunity for communication through the use of photography. If you are thinking about using Instagram in your collision repair marketing, here’s what you should consider: