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Dealer ManagementDealer/GM NewsFixed Operations NewsServiceTechnologyTrending Industry NewsVideo
Why Aren’t Consumers Using Online Service Scheduling?
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Jun 28, 2019
Why Selling OEM Auto Parts Online Isn’t About Margins
The auto parts business in the USA is about an $8-10B a year industry, of which more than $1B include OEM parts. The year-over-year growth of this market is about 13%, and the percentage of sales that occurs online is already at about 85%. This is th
Jun 24, 2019
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Dealer ManagementDealer/GM NewsFixed Operations NewsMobileServiceTechnologyTrending Industry NewsVideo
How to Solve a Big Challenge in Service
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Jun 24, 2019
The Rule of 3: Perfecting Sales-to-Service Handoff
If your dealership is like most, the sales and service side of the house feel like two disconnected islands most of the time. The teams rarely come together unless handling reconditioning or aftermarket accessory installation. But consider this: if s
Jun 20, 2019
Is Ridesharing Always Safe? Hail NO!
Drivers participating in the nation’s most extensive ridesharing services are all independent contractors and, as such, are responsible for keeping their own vehicles maintained. After all, if they want to make money as a contracted driver, it
Jun 17, 2019
Why People Defect in Service
CEO & Executive Chairman Scot Eisenfelder explains why customers defect in service in this video blog.
Jun 14, 2019
Finding – And Keeping – Better Techs
With the auto industry facing a shortage of technicians, it’s important to do what we can to attract young technicians and keep them. After all, when the front end of the business slows down, it’s the back end that can keep your store afloat and
Jun 13, 2019
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Data & AnalyticsDealer ManagementDealer/GM NewsFixed Operations NewsMarketing StrategiesSales & MarketingServiceTrending Industry News
Why Your Marketing Goals are All Wrong
Most people think about marketing as a way to generate immediate ROI. For every email campaign sent out, we measure its success with metrics like open rates, click-through rates (CTRs), number of sales or ROs, or even dollars generated. While it̵
Jun 7, 2019
Preparing Your Service Department for the Amazon Threat
The current automotive market presents today’s dealers with unique challenges—the biggest one being the evolution of the customer experience. As shown by the seasonally adjusted annual rate (SAAR), which gauges the strength of overall vehicle dem
Jun 6, 2019