Posts
Navigating the Maze of New In-Vehicle Technology
According to a recent article in Automotive News, consumers LOVE the idea of all of this new in-vehicle technology. The problem is that many of them don’t truly understand the intricate features and benefits. There is no way a salesperson can expla
Jun 5, 2019
Predicting the Future of Service Revenue
Scot Eisenfelder shares how dealerships can take future predictions and turn them into revenue opportunities in this video blog.
May 31, 2019
Profit By Action Quick Tip: Service Up Sell Opportunity Calls
Are you making the most of your Service Sales Opportunities? Do you set your Service Advisors targets for when they should be contacting customers? If not, in this Quick Tip Andy explains why you should.
May 31, 2019
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Dealer ManagementDealer/GM NewsFixed Operations NewsMarketing StrategiesSales & MarketingServiceTrending Industry News
Coupons: What to Consider
Price is often a major factor in the purchase of any service or product. But it’s important to separate perceived price and received value. For example, $5 for a bottle of water might seem expensive, but that’s a deal if you’re walking through
May 30, 2019
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Dealer ManagementDealer/GM NewsDigital DealerFixed Operations NewsServiceTrending Industry News
Should Employees Understand the Company Financial Statement Scoreboard?
Those who truly understand the intimate nature of any business configuration know that it’s all about numbers, period. And the “numbers measurements” are copious, which in the case of the financial statement puts the accounting office personnel
May 29, 2019
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Dealer ManagementDealer/GM NewsDigital DealerFixed Operations NewsServiceTrending Industry News
Service Opportunities Increase with Trucks, SUVs, and Crossovers
Americans are buying more trucks, SUVs, and crossovers than cars. This is not breaking news, but rather a phenomenon that has been trending for several years. Reasons vary depending on who you ask, but on a personal level, I’ve only owned two cars
May 29, 2019
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Dealer ManagementDealer/GM NewsFixed Operations NewsMarketing StrategiesSales & MarketingServiceTrending Industry News
No One Plans to Fail
As the old adage goes, no one plans to fail, they just fail to plan. This could not be more true when it comes to service marketing budgets in dealerships. As new vehicle sales and gross margins decline, it’s natural to look for ways to cut exp
May 24, 2019
Profit By Action Quick Tip: Importance of Up To Date Warranties & Recalls
There’s nothing worse than selling a car and having to call that customer right away for an open recall. Andy Church shares why in this video blog.
May 17, 2019
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Dealer ManagementDealer/GM NewsFixed Operations NewsSales & MarketingSales ManagementSales StrategiesServiceTrending Industry NewsVideo
Conquesting Through Service
Scot Eisenfelder shares why conquesting through service is the key to future profitability.
May 17, 2019