The car-buying journey spans from discovery to purchase and beyond, shaping trust and long-term loyalty. Each stage includes key touchpoints that dealerships must strategically align to engage and guide customers effectively. In this article, we’ll

As dealers face rising complexity in inventory management, pricing, and profitability, especially with the 25% tariff on imported vehicles, machine-driven technologies are stepping in as vital tools—not just to handle data, but to make better, fast

The automotive industry has significantly shifted from traditional to modern dealership models, reflecting broader technological advancements and evolving consumer preferences. With the advent of the digital era, car buying has fundamentally changed,

With the advent of digital dealer brands like Carvana and CarMax, as well as expanded options for online purchases through traditional dealers, more consumers are opting to research, buy, and finance vehicles online. In fact, according to Consumer Af

As used vehicle margins tighten, the spotlight is squarely on appraisals. Getting the money right at this stage has never been more important—or possible thanks to the data-rich environment dealers now operate in. Dealership leaders have long sough

Growing consumer uncertainty—and the influence of how people choose to spend their money—is prompting companies to rethink how they do business. More and more, they’re weaving in social responsibility and fair, honest management as part of thei

During the car-buying journey, the test drive is a pivotal moment when customers transition from merely considering a vehicle to envisioning it as their own and an essential part of their daily lives. Research shows that 79 percent of people wouldn�

Dealerships have long prioritized volume as the key to profitability. However, a shift in strategy is emerging—one that challenges the traditional high-volume approach in favor of acquiring fewer vehicles at better prices, selling at stronger margi

Effective lead generation is the cornerstone of sustained dealership growth and profitability in the fast-paced automotive market. According to the National Automobile Dealers Association (NADA), dealerships with efficient lead generation and follow-