In the competitive landscape of the auto industry, digital tools like Google Business Profile (GBP) are fundamental for streamlining customer communication, enhancing online presence, and boosting sales performance. According to the latest statistics

As we come to the end of 2024, DigitalDealer.com asked for the experts who contributed their knowledge to take both a look back at this year and what is ahead in 2025. This entry is from Jessica Gonzalez is Vice President of Lending Strategies for In

For many businesses, the holiday season is a peak time to attract customers and boost sales with effective marketing strategies, helping them close the year on a high note. Car dealerships are not exempt from this trend. According to Statista, the co

As we look back on the third quarter, the automotive market has revealed key trends that highlight the complexities of inventory management for auto retailers. In Q2, dealers experienced a 10 precent sales increase for new vehicles despite challenges

The finance and insurance (F&I) process is a challenging part of the car-buying journey. Customers frequently encounter issues like lengthy wait times, high-pressure upselling of additional products, hidden fees, and confusing financing terms, al

As the automotive industry pivots toward electric vehicles (EVs), Canadian dealerships are uniquely positioned to assist small businesses in navigating a lucrative but underutilized government tax incentive. This program allows eligible businesses to

The Internet of Things (IoT) has revolutionized the automotive industry, transforming how vehicles operate and interact with their environment. Cellular connectivity serves as the backbone for IoT innovations in connected vehicles, enabling a range o

Haptic technologies deliver feedback through the sense of touch, from simple vibration alerts all the way to immersive tactile interactions. In 2024, the largest market for haptics is in smartphones, but as the smartphone market stagnates, the indust

Dealers are data-curious and dubious. And that’s a problem. Consider Cox Automotive’s recent eye-opening Power of Data Study. “While 83 percent of dealerships have access to data insights from a dashboard or reporting tool, less than one-third