Understanding and improving return on investment (ROI) is a critical goal for businesses aiming to enhance their performance and achieve sustainable growth. This article explores practical strategies for optimizing marketing, enhancing operational ef

Mastering the art of creating compelling inventory videos should always be the first focus for dealerships, as these videos are the meat and potatoes of your marketing and merchandising efforts. Effective inventory videos showcase your vehicles in th

Ford had most recalls in the field in the second quarter of 2024, according to a BizzyCar analysis. A recall management platform for car dealerships that exponentially increases service revenue, BizzyCar’s report noted while overcall recalls were

Buying a car is a significant investment that is often accompanied by anxiety and numerous objections from customers. How salespeople handle these objections influences customer decisions and the dealership’s success. This impact is underscored

The dealership sector encounters obstacles that affect both customers and companies. Issues such as mishandled car loan repayments and the increasing risk of cyberattacks have significant consequences. This article will explore how they impact consum

Electric vehicles (EVs) have been getting plenty of attention recently, and mostly for the wrong reasons. Their sales growth has slowed, automakers are resetting expectations and timetables, and concerns persist about their viability as a replacement

Closing a car sale is one of the most high-pressure moments in the sales process, demanding strategic communication and finesse in handling objections. Conventional methods no longer work with today’s digitally savvy buyers, who typically finalize

Transparency in car sales has become increasingly important because it builds trust with customers, and trust is fundamental for creating long-term relationships and loyalty. According to Capital One’s 2023 Car Buying Outlook report, 88 percent

Auto dealerships are increasingly grappling with the critical challenge of customer identity verification in an era marked by rapid digitalization and rising fraudulent activities. The industry, traditionally reliant on face-to-face interactions, is