Does comedy work for advertising cars? Will it bring more car shoppers into the showroom? One automaker seems to think so. After such a hard year, American Honda is turning to humor and comedy in their new ad campaign, a story from AdvertisingAge sai

At Bass Sox Mercer, we are receiving more and more calls from dealer clients concerning manufacturer advertising programs. The questions range from asking whether a manufacturer can set minimum advertising prices, to whether a manufacturer can enforc

SANTA MONICA, Calif. — September 8, 2011 — Edmunds.com, the premier online resource for automotive information, has announced the addition of a used car inventory search tool that makes it easier for car buyers to shop for and compare used veh

Chevrolet, Buick, GMC and Cadillac dealers in the U.S. reported 26,147 sales of certified pre-owned vehicles, an increase of nearly .5 percent compared to last month, and a one percent increase compared to August 2010. Through the month of August 201

Highlights from the September OPENLANE Market Index report include: for the U.S. market index, overall US auction prices in August increased 2 percentage points from the prior month, and ended 4 percentage points above August 2010. Highlights from th

Manheim Consulting’s monthly auto industry brief reported August 2011 wholesale used vehicle prices decreased when compared with July 2011’s numbers, down 1.7%. The Manheim Used Vehicle Value Index is still up 4.1% (123.7) over August 2010 w

MCLEAN, Va. and SANTA MONICA, Calif. — Buying a car has just gotten much easier for the 10 million registered users of Military.com. The membership organization, which serves active duty personnel in all branches of the U.S. Armed Forces, re

One of the greatest challenges that has occurred in the used vehicle industry is the recognition that a vehicle needs to be priced to sell rather than to negotiate. As dealers have come to this enlightened recognition, they have experienced a great d

If you’re a pilot, you love a good 10,000 foot view. If you’re a dealer, you need meaty, actionable insight you can bring back to the dealership and apply ASAP. The Cobalt 2010-2011 Automotive EShopper Experience study delivers just that. What ar