How a Nissan dealership fixed its scoreboard and increased leads seven-fold! What does every scoreboard have in common? A home score and a visitor’s score, of course. Image watching any sporting event where the scoreboard displays only the home tea

I pay a lot of attention to car commercials, and I frequently lament that they miss an opportunity to appeal more effectively to women.  One of the key elements of any television commercial is the inclusion of visuals of happy customers looking at,

There may be many that are wondering what I mean when I say the reverse TO. We have all heard of the TO effect when we actually “turn over” the call or up to a manager on duty (and in sight) Now, let’s stop and take a little bit of time to lear

How many times over the past 10 years have you heard the following words/phrases…. customer loyalty, owner loyalty, customer retention, reward programs, loyalty programs? The folks at Twitter use the term “trending” to describe popular stor

There is a direct connection with unique visitors to sold units. There is also a direct connection with increasing time on website to increased website conversion. Focusing on each part of the sales funnel is key, not just the bottom section. After a

Ever have a salesperson get you on the phone when you’re busy, only to infuriate you to a frazzle with “Isn’t it a beautiful day, Mr. Boldebook? I don’t want to take up a lot of your time, but I’m sure you would be interested in hearing abo

Note: This is the final part of a three part series on a subject that needs more that a single column to do it justice, because women are critical to your success. Understanding the buying process Understanding the differences in how men and women bu

Let’s talk about the processes, the playbooks and all the ABCs to closing. They all include how to identify and adjust to the natural tendencies of the three main personality profiles within in us all. In today’s market exclusive let’s stop rel

McDonald’s is a global brand, serving people worldwide to the tune of billions and billions of dollars in revenue. One of their secrets? “Do you want fries with that?” That simple saying generates more profit than any other. It is nothing other