How a Smart Ad Campaign Revolutionized December Car Sales, from Auto World News. Call it the “Mad Men” effect. December used to be a slow month for American car sales–that is, until Lexus launched an industry-changing advertising ca

Volkswagen Golf GTI and GMC Canyon signal a strong year for design, performance and value DETROIT, MI, Dec. 16, 2014—Today, Autoweek named the Volkswagen Golf GTI as its Best of the Best/Car for 2015, beating a group of finalists that includes the

Nashville, TN — 5/22/2013 — Dataium, the largest aggregator of in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The ASI index, a leading predictive indicator of automotive retail sale

“Why should I have my fire system alarms tested more often than what the fire department requires?” This is a common question our automotive business customers ask when we suggest they improve their testing program. There is a lot of confusi

Vehicles stolen from new car lots, thefts from repair shops, cars missing from used car lots, and carjackings or auto theft is a thriving  business for some and an expensive lesson for others. Thieves will go to any length to steal cars, trucks,

Reckless endangerment, punitive damages, criminal negligence . . . These are terms that should concern you if you provide vehicles to your employees. The behavior and actions of your employees can have a direct impact on you and your business. You ca

“A driver transporting heavy equipment damaged two tractors when the truck’s tires slipped off the edge of the road and caused the truck to overturn.” “A truck driver hauling a wide load caused serious injuries when the protruding

June 1 marked the start of hurricane season on the Atlantic and Gulf coasts. Are your members and readers prepared? Having a plan in place can help increase the odds of survival in the event of a hurricane. Is your automotive business located in a h

The Department of Labor estimates drug users contribute to billions of dollars in lost productivity and increased health care costs. According to a study sponsored by the National Institute on Drug Abuse (NIDA), drug-using employees are also more lik