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Carfax Selected for Volvo Certified Pre-owned Program

Centreville, Va. – Carfax has been chosen by Volvo Cars of North America to provide vehicle history information for the Volvo Certified Pre-Owned program. Since 1999, Certified Volvo dealers have run a Carfax Vehicle History Report on all Volvo car
Apr 2, 2013

Don’t Sell Customers the Cars They Want

From Cobalt, a pro gives tips on what to do with those frustrating customers who pick a specific car and then change their minds. Discussions on the hassle, psychology and the difficulty of getting them to look at another vehicle once they have rejec
Apr 2, 2013

2013 U.S. Original Equipment Tire Customer Satisfaction Study

J.D. Power and Associates Reports: Automakers Turn to Tires to Help Reach CAFE Standards for Fuel Efficiency, Despite Customer Concerns with Run-Flat and Low-Rolling Resistance Tires Michelin Ranks Highest in Three Vehicle Segments; Pirelli Ranks Hig
Apr 1, 2013

Text Message Marketing for Car Dealers

From Keith Carberry, the following presentation provides engaging content for using SMS at a Dealership. Simple but clearly presented examples of how to integrate your text marketing campaign into your dealership could improve your customer draw and
Apr 1, 2013

The Espresso Veloce Machine: The Car Lover’s 12-Piston Coffee Maker

From Gizmag, this engine-shaped espresso maker from Veloce will satisfy all your cravings. Styled after 1990’s Grand Prix race car engines, the Veloce can be bought as either a V10 or V12 engine model. Serving coffee from the exhaust tubes shou
Apr 1, 2013

National Car Care Awareness: Campaign Advice and Hosting a Car Care Event

Brake & Front End provides “non-selling” style event tactics to improve good will with customers. Free diagnostics and promotions to use during the month of April, or Car Care Awareness month, will help dealers develop their customer
Apr 1, 2013

Seeing the Future: in Car Retail Business Models

From Frost & Sullivan, this presentation on the future of retail business models takes a look at all sides of the retail car business and offers both digital and physical predictions. Check out these interactive clues on what to expect in the fo
Mar 29, 2013

Bad Credit Targets Bad Audience for Used Car Sales

Earl Stewart of Earl Stewart Toyota provides some much needed commentary on a long-time poor sales tactic of pre-owned and new sales. Stewart suggests that advertising loans for poor credit buyers is bad press for a dealership, as well as unethical.
Mar 29, 2013

Be Careful What You Stock: Top Dealer Inventory Mistakes & How to Fix Them

According to Mojo Motors, Dealers across the nation are stocking the wrong inventory. Pre-owned inventory is one of the biggest ROI contributors in the industry, and it is essential to know what the market is saying about these cars. Make sure that l
Mar 29, 2013