Earl Stewart of Earl Stewart Toyota provides some much needed commentary on a long-time poor sales tactic of pre-owned and new sales. Stewart suggests that advertising loans for poor credit buyers is bad press for a dealership, as well as unethical. A controversial but pertinent topic on how a dealer should market both car departments, this post-conventional dealer’s approach should weigh in as a valuable method of re-evaluating any department’s reputation and public appearance.
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Bad Credit Targets Bad Audience for Used Car Sales
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March 29, 2013