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Do You YouTube?
Long gone are the days you would run around to every dealership and test out all the different cars until you found the perfect one. Your consumers are forming their own opinions and decisions before they even step foot on the lot of your dealership.
Dec 18, 2018
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Dealer ManagementDealer/GM NewsFixed Operations NewsMarketing StrategiesMobileSales & MarketingServiceTechnologyTrending Industry News
For a Profitable Service Department, Don’t Get Tired of Tires!
91% of service customers defect once they are out of warranty, and those are a dealership’s most profitable customers. What can your dealership do to help retain these valuable customers? Tire sales can easily distinguish your dealership from its c
Dec 17, 2018
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Dealer ManagementDealer/GM NewsEveryoneGeneralLeadershipMarketing StrategiesMobileOwnershipSales & MarketingSales ManagementSales StrategiesSearch Engine MarketingSearch Engine OptimizationTrending Industry News
Building the Best Mobile Landing Pages
It’s the 21st century where cars and technology constantly surround us. Consumers are car shopping anywhere, anytime and on any device. Mobile landing pages are the online connection between you and your range of users, don’t make the mistake of
Dec 6, 2018
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Dealer ManagementDealer/GM NewsMarketing StrategiesMobileSearch Engine OptimizationTechnologyTrending Industry News
Four Things You Need to Be Successful at SEO
Search engine optimization can be a confusing thing. As search engine algorithms frequently change many find it hard to keep up with the latest trends and best-practices in order to maintain high website rankings. Well, the 800-pound gorilla in the r
Nov 19, 2018
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Dealer ManagementDealer/GM NewsLead Management & CRMMarketing StrategiesMobileSales & MarketingTechnologyTrending Industry News
Keep Your Customers Engaged with Texting
Today, dealers aren’t just up against the shop next door. They’re also competing with customer expectations to drive the same personalized, convenient experience that behemoths like Amazon, Domino’s and Uber deliver every day. Customers are bus
Nov 1, 2018
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Dealer ManagementDealer/GM NewsMarketing StrategiesMobileSales & MarketingTechnologyTrending Industry News
How to Supercharge Website Conversions through Mobile Optimization
In our industry, conversion rates are horrible. A great dealer “might” convert at a higher rate, but many are missing the boat on the majority of their website visitors. There are many reasons why this is true. However, the sad fact remains that
Oct 24, 2018
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Dealer ManagementDealer/GM NewsMarketing StrategiesMobileSales & MarketingSocial MediaTechnologyTrending Industry News
People And Google Prefer Video More Than Anything…
I hope I have gotten your attention with the title of this article! I have been immersed in video specifically for car dealerships and automotive sales professionals for over 13 years now. (I wrote my first article on video SEO 12 years ago in Dealer
Oct 5, 2018
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Your Conference Roadmap: DD25 Highlights
Join us this October 16-18th in Las Vegas, Nevada for 100+ actionable seminars, networking opportunities, and innovation – in one of the most exciting locations in the world. Digital Dealer 25 will feature an agenda packed with the industry’s mos
Oct 1, 2018
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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesMobileSales & MarketingTechnologyTrending Industry News
QR Codes: A Technology Asset or Failure?
Have any of you had success with QR Codes? By some reports they are making a comeback. But, on the other side of the coin, on an episode of Shark Tank late last year, renowned venture investor Chris Sacca commented that QR codes are “the herpes of
Jul 31, 2018