Q

Conference & Expo: October 14 -15, 2025
DealerPoint: April 9-11, 2025

Q

How To Market On Facebook With Microblogs

It seems as if everything is getting smaller this days. Don’t believe me?  Look at a carton of ice cream.  Bet you still thought you were getting a half gallon, didn’t ya? The whole concept of shortening things up created a multi-billio
Jun 8, 2015

Mobile Video Challenges Hold Back Advertisers

Mobile video ad spending is growing faster than any other digital advertising format in the US, but it’s still straining to catch up with desktop video—let alone TV—according to a new eMarketer report, “US Mobile Video Advertising 2015: Video
Jun 4, 2015

4 Reasons Why Video is Your Fiercest Weapon

Today, we can find social media participation in nearly every corner of the automotive industry; dealerships are active on Facebook, automakers are sharing images on Instagram, even salespeople have joined the movement tweeting and posting trying to
Jun 3, 2015

Avoid Digital Marketing Mobilegeddon By Using Quality Content

If your website traffic has plummeted since April 21, you’re not alone. As a direct result of Mobilegeddon—the name the media gave Google’s recent algorithm change that rewards mobile-friendly websites—more than 40% of top sites could see a d
Jun 2, 2015

How to Become a 5 Star Dealership Part 5: Managing Your Online Reputation

Today’s shoppers are online before they are in your store, especially when it comes to shopping for a vehicle. One of the first things they do before contacting a dealership is checkout their online reputation. What other people are saying or a
Jun 1, 2015

Mobile is More Than Marketing

Recently I had the honor of speaking at Digital Dealer 18 in Tampa, Florida to a packed room of Dealers, and OEM Leaders, who were looking for the best ways to maximize their mobile footprint with car buyers. Most of them expected me to talk about th
May 26, 2015

Can Dealers Harness Social Media to Sell More Vehicles? – Advice from Experts on How to Create Viral Marketing Videos

Seventy-three percent of 10,000 car buyers surveyed worldwide in 2014 by the consulting firm Capgemini, “say they are ‘more likely’ to buy a specific model or brand if they find positive comments on social media.” Yet, according to a recent a
May 15, 2015