We’re back this week with more advertising insights. This week we’re sharing updates of Twitter’s performance on mobile, the benefits of using social media advertising in the auto industry, and why you should pay attention to post-install engag

Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment.  The mobile marketing world is still new to many dealers and we’re experiencing a learning curve

CarStory gave a random pool of participants, ages 18 to 65 years, a list of the top 25 used car features as identified by their data science team as being high in consumer demand. Each participant selected their “must-haves” from among the list.

Facebook has once again tweaked it’s algorithm in a way that further decreases the reach of posts by Facebook Pages. After steadily decreasing organic reach to 2 percent or less, and forcing companies with Facebook pages to spend money to reach the

What do salespeople need to do in today’s tough business environment to catch the attention of decision makers? I recently uncovered some compelling data in a series of conversations I had with decision makers representing several industries, inclu

Today’s savvy customers are carefully evaluating all of the businesses with whom they could work before making a selection. Set your shop apart with this basic business principle: Wow them with your branding. Because even for the little guys, brand

Video Styles that Attract and Convert Shoppers, for Ecommerce, from Practical Ecommerce. In today’s marketing world, companies spend much time and money deciding how to create the most compelling content to promote their brands. One way to do this

Porsche’s Atlanta center opens in June, from Automotive News. ATLANTA — Beginning in June, potential Porsche buyers can test drive the brand’s cars and crossovers at the company’s new $100 million U.S. headquarters and customer experi

Google AdWords Announces New Tools & Formats As Mobile Search Surpasses Desktop, from Search Engine Land. Tuesday’s #StepInsideAdWords event featured new mobile-friendly ad formats for three verticals, re-vamped automation tools, and attrib