Facebook has once again tweaked it’s algorithm in a way that further decreases the reach of posts by Facebook Pages. After steadily decreasing organic reach to 2 percent or less, and forcing companies with Facebook pages to spend money to reach their fans, Facebook has now decided to prioritize content posted by a user’s friends and family, (i.e.: their network) over those of Facebook Pages they may like. According to Forbes, this change is designed to show users the content that matters to them the most. The article states that Facebook is going to be making three changes. Specifically:
- In the previous algorithm, Facebook purposefully prevented users from seeing multiple posts by the same person in an effort to avoid inundating a user with a single friend’s posts. In an effort to increase content for users that have low friend counts, Facebook will relax this rule and allow these specific users to have more content in their newsfeeds.
- Content posted by friends will be prioritized and placed higher in a user’s newsfeed. While content from Facebook pages they simply like, will have lower placement.
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