Today’s savvy customers are carefully evaluating all of the businesses with whom they could work before making a selection.

Set your shop apart with this basic business principle: Wow them with your branding.

Because even for the little guys, branding matters.

What is branding?

“Branding” is:

• Your distinctive image.
• What you promise to your customer—competitive prices, superior workmanship, or unbelievable customer service.
• How people recognize your business.

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