Paid programmatic marketing on Facebook, Twitter, YouTube, and LinkedIn are hot topics right now for both B2B and B2C companies trying to take advantage of the massive boom in social media advertising. But B2B and B2C can be vastly different creature

Faced with rapidly changing buyer behavior and rising costs, many businesses are turning to technology to help amplify success as business models continue to shift. One major change seen across multiple industries is that today’s consumers and busi

The latest research is clear that mobile-only users are quickly taking over the online retail world and according to comScore, they now outnumber desktop-only users by at least 1% and growing, with 78% using both mobile and desktop platforms. Also,

While ranking factors are a controversial topic in the SEO world, they’re also something SEOs love to speculate about and test in order to learn more about Google. Last year, Brian Dean of Backlinko created a list of 200 Google ranking factors

New vehicle leasing has grown dramatically in the U.S. since the financial crisis, climbing to almost 23 percent of all new vehicle transactions in the first three months of this year vs. 16 percent in the same time period five years ago, according t

One thing is clear in 2015—digital no longer represents merely one component of a larger marketing strategy. It is now foundational. It’s no longer a question whether or not digital avenues will be considered in collection of data, inbound and ou

The window of opportunity to get a browsing consumer’s attention is a very small one — and increasingly it is a window viewed on the even smaller window of a mobile device. A glance is all you get to win them in both time and space. While it’s

A constant barrage of invites to chat blinking away, distracting your attention. Is it noise? Is it just smart conversion tactics? Chat is getting a bit gratuitous. While speaking at a NADA 20 Group last week, I was live reviewing dealership website

It seems as if everything is getting smaller this days. Don’t believe me?  Look at a carton of ice cream.  Bet you still thought you were getting a half gallon, didn’t ya? The whole concept of shortening things up created a multi-billio