It seems as if everything is getting smaller this days.

Don’t believe me?  Look at a carton of ice cream.  Bet you still thought you were getting a half gallon, didn’t ya?

The whole concept of shortening things up created a multi-billion dollar player – Twitter.

So in an age where we seem to have more and more content out there for us to consume, is the answer in microblogs?

According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to eight seconds in 2013.  That, my friends, is shorter than the attention span of a goldfish.

If I still have your attention, let’s go back to the concept of the microblogs.