By Jim Boldebook, Founder, CBC Automotive Marketing Over the past three months, I’ve reached out to some of the most successful dealers I know for feedback on advertising and marketing strategies they feel are contributing to not only an increased

By Dan Beres, Managing Partner, Recall Masters I recently attended a Connected Car Show, and one of the most interesting presentations was cybersecurity for connected cars — why we should care and pay attention to this topic. It was, in fact, rathe

By Ryan Gerardi, Founder & CEO, AutoConversion When you display videos on your dealership website, the host that serves up those videos has one of the most significant and influential roles of the entire user experience. This is why in today’s

Mike Correra shares why keeping your dealership involved in your community can help increase brand awareness and sales.

By Tim Duke, Senior Director of Performance Management, FusionZONE Automotive Online leads from your website close faster, at a higher rate and gross, than any other online lead. But the problem is that the majority of dealership websites, consistent

By Thomas R. Pearce, Senior Director of Interactive Strategy, Autodata Solutions I’ve been in digital most of my life and being part of this industry’s fast-paced evolution is exciting. When I put my video advertiser hat on, my crystal ball tells

By Bob Lanham, Head of Automotive Retail, Facebook With advertising and marketing being one of a dealership’s top expenditures, what a dealer buys and how they buy plays a role in their dealership’s profitability. One of the biggest struggles for

By Dan Beres, Managing Partner, Recall Masters Retention is vital for long-term profitability and health, but most dealerships still have a lot of work to do before retention is covered. Sure, offering a great customer experience in service can head

  Account Manager Mike Correra explains why dealerships shouldn’t neglect their Google My Business page in this video blog.