If I told you there was a simple and cost-effective way to make your business more discoverable both online and in real life, would you like to know about it? Well there is! It’s called Google My Business. What is Google My Business? Google My

By Angela Schlinz, BDC Director, Customer Traac Specialties in the medical field are normal for those in the healthcare industry. Orthodontists focus on correcting teeth, and dentists make sure the teeth and gums in your mouth are healthy. Imagine if

By Jim Boldebook, Founder, CBC Automotive Marketing Over the past three months, I’ve reached out to some of the most successful dealers I know for feedback on advertising and marketing strategies they feel are contributing to not only an increased

By Dan Beres, Managing Partner, Recall Masters I recently attended a Connected Car Show, and one of the most interesting presentations was cybersecurity for connected cars — why we should care and pay attention to this topic. It was, in fact, rathe

By Ryan Gerardi, Founder & CEO, AutoConversion When you display videos on your dealership website, the host that serves up those videos has one of the most significant and influential roles of the entire user experience. This is why in today’s

Mike Correra shares why keeping your dealership involved in your community can help increase brand awareness and sales.

By Tim Duke, Senior Director of Performance Management, FusionZONE Automotive Online leads from your website close faster, at a higher rate and gross, than any other online lead. But the problem is that the majority of dealership websites, consistent

By Thomas R. Pearce, Senior Director of Interactive Strategy, Autodata Solutions I’ve been in digital most of my life and being part of this industry’s fast-paced evolution is exciting. When I put my video advertiser hat on, my crystal ball tells