By Melanie Borden, VP of Marketing, Celebrity Motor Cars Last month kicked off a series of articles I’m writing on digital retailing, and now that we’ve defined what digital retailing is, we’ll cover some more ground, but this

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

By Kevin LeSage, Director of Digital Marketing, Autotrader The biggest lesson I’ve learned in digital marketing, over the years of helping dealerships with measuring the quality of their traffic, is that you must have a focused digital marketing st

There are a huge number of travelers on domestic flights each year. Southwest Airlines, not unlike others, offers these passengers paid wi-fi, but, more importantly, in-flight entertainment. The standard of that entertainment has changed immensely ov

By Tim Duke, Senior Director of Performance Management, fusionZONE Over the years, Google has firmly established itself as the 800-pound gorilla when it comes to search ads. After all, it is, without a doubt, the most used search engine. And, because

Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are missing the target on the largest group of people with the most money, the most homes, the biggest assets, and the people who not only buy the most cars — b

What is the most popular search term for a car dealership? Their name of course! And what happens 100% of the time a person performs a Google Search for a dealership name? The dealership’s Google My Business (GMB) listing displays front and center,

By Melanie Borden, VP of Marketing, Celebrity Motor Cars If you’re like many in this industry, who are researching digital retailing, but not quite finding the information they’re looking for, and left with minimal resources, I invite you