A leading provider of finance and insurance (F&I) programs and services has published a new survey to better understand consumer perspectives on automotive products and the factors impacting purchase decisions when shopping for a vehicle at a dea

The average price for a new vehicle in March 2024 was $47,218 according to Kelley Blue Book. Combined with high interest rates, that price range is out of reach for many car shoppers, who are instead opting to purchase pre-owned and certified pre-own

Completion rate is a metric that video marketers keep a close eye on. A high completion rate for videos means that your video content is keeping viewers engaged—which for car dealers, means more leads, conversions, and loyalty. When car shoppers di

In today’s digital landscape, consumers demand quick access to information without visiting a dealership. So, to stay competitive, car dealerships must develop unique content strategies tailored to their modern car buyers’ needs. This enables

Every decision made in your dealership revolves around money. Each day, questions like “What is the margin in that deal?”, “How should I allocate my coop funds?” and “What’s the cost of the part the porter just bro

Auto industry advertising dollars continued to rebound from the pandemic in 2023, according to the National Association of Automotive Dealers (NADA). In their 2023 Full Year Report, NADA data found the nation’s 16,835 franchised dealers spent four

Unless you’ve been under a rock, I’m sure you’re aware of the AI-powered data platforms available today. This kind of data is a critical component for efficient marketing and operational optimization. However, amidst the sea of algo

Customer testimonial videos are a form of social proof, a powerful phenomenon where consumers look to others for opinions and advice. In recent years, social proof has become increasingly influential in shaping purchase decisions. For example, there

For successful marketing, it’s essential to pinpoint the exact demographic you’re targeting and grasp what resonates with them. With this in mind, it’s particularly important to consider Generation Z, those born between 1997 and 201