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Marketing & Advertising
Road to EV Adoption: Why Timing Is Everything
As the saying goes, timing is everything. Those expecting U.S. electric vehicle adoption rates to accelerate as quickly as Europe’s underestimated this universal truth. To be fair, the 8.9 percent EV share of overall auto industry sales during Q3 2
Jan 28, 2025
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Marketing & Advertising
How to Make a Free-Form Inventory Video
Not all vehicle inventory videos are created equal. Some dealerships knock it out of the park with videos that are both entertaining and informative. Often this has to do with the energy of the salesperson and their creative approach to giving a sale
Jan 7, 2025
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Marketing & Advertising
3 Streaming Trends in Automotive: Considerations for 2025
If you’re planning to lounge on the sofa and binge your favorite show Friday night, what are you using to watch it? Chances are, not cable. While cable is still a viable option for watching TV (for now), streaming platforms are taking over the indu
Jan 6, 2025
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Marketing & Advertising
The dirty secret of VLA Ads | 2024 Digital Dealer Year in Review
As we come to the end of 2024, DigitalDealer.com asked for the experts who contributed their knowledge to take both a look back at this year and what is ahead in 2025. This entry is from Alex Melen of SmartSites Remember the good old days? No, not wh
Dec 30, 2024
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Marketing & Advertising
Progress Made with Certified Pre-Owned EVs, More to Come in New Year | 2024 Digital Dealer Year in Review
As we come to the end of 2024, DigitalDealer.com asked for the experts who contributed their knowledge to take both a look back at this year and what is ahead in 2025. This entry is from Ben Bartosch of J.D. Power. Certified pre-owned (CPO) vehicles
Dec 27, 2024
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Marketing & Advertising
What to Expect in the AI Revolution Happening in Car Dealerships | 2024 Digital Dealer Year in Review
As we come to the end of 2024, DigitalDealer.com asked for the experts who contributed their knowledge to take both a look back at this year and what is ahead in 2025. This entry is from Sean Toussi of Glo3D.com As we approach 2025, artificial intell
Dec 26, 2024
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Marketing & Advertising
10 Ways Your Dealership Marketing Efficiency with ChatGPT & Generative AI
As we approach almost two years since the release of ChatGPT, the focus has shifted from knowing what it is, to learning what it could do, do integrating it into your every day tasks. At a recent speech at DigitalMarCon, I asked how many know about C
Dec 19, 2024
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Marketing & Advertising
How AI is Transforming the Automotive Industry
The automotive industry is at a turning point. Long-dominant carmakers in Europe and America now face tough competition from Chinese manufacturers, who are leading the way in electric vehicles (EVs). To stay competitive, many are turning to advanced
Dec 16, 2024
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Marketing & Advertising
Are You Chasing Leads? Or Are You Pursuing Active Buyers?
Dealerships today face an ever-increasing challenge to maximize their marketing efforts and drive sales. While the industry has long focused on lead generation as a primary metric for success, savvy dealers are beginning to recognize that not all lea
Nov 20, 2024